Around 94% of the global population recognizes the Coca-Cola logo, which shows how much power good design wields.
Designing a logo can feel overwhelming because you want to stand out from competitors while staying true to the brand’s identity. Luckily, once you cover the basics, the process will feel far less daunting. Perhaps you’re currently struggling with a logo design and you’re not sure where to start.
If that sounds familiar, we’ve got your back. Here’s everything to know about the logo design process.
Evaluate The Brand
Regardless of which types of brands you’re working with, it’s important to meet with the client and discover more about their business. Figure out what your client’s goals are and how they want to benefit their customers so you can create a design that reflects that.
You should also ask clients for their favorite logos and if there’s a specific detail they want to incorporate in it. This will give you an idea of the colors, shape, and style the client is interested in.
Research The Industry
In the marketing industry, every designer understands the importance of knowing the industry inside-out.
Look at competitors in the market and see how they’ve executed their designs so you know what you’re working with. But it’s important to avoid designing a cliche logo. For instance, most travel businesses have logos that feature an airplane, so figure out how to convey this type of business less traditionally.
Brainstorming is a crucial part of the branding process as it shows you what clients are interested in. As you draw ideas, consider how you’d visually represent the client and work from there. You should also create a mood board as it will give you inspiration for typography, color, and shape.
Further, spend time sketching the best logos in the brainstorming stage. If you don’t have specialized design software, draw ideas and send a photo of the different types of logos to see if the business is on board with your ideas.
Export and Send Logos
Once your client has approved, it’s time to export your logo design. It’s best to give them an array of color options, such as in monochrome, black and white, and a color palette that aligns with their brand identity.
Your logos should also have different formats like transparent PNG, JPG, and ESP so they can be used on multiple programs, especially if your client is about to launch a new range. And if you’ve used specific typography or image, make sure they can be used for commercial purposes as it will prevent any legal situations further down the line.
Nail The Logo Design Process With These Tips
There are key elements of the logo design process that every designer should follow.
Start by understanding the client’s brand identity, research the industry for inspiration, and take the time brainstorming ideas. Then, once you’re happy, export the final logos so your client can use them in their next project. Good luck with your venture!
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